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Por Amor

POR AMOR BY DON JULIO

THE CHALLENGE

Creating a temporary space that goes beyond a classic brand activation. The goal was to translate the spirit of Don Julio into an immersive experience. Authentic, culturally rooted and memorable while positioning the brand as a place people truly want to spend time in.

THE SOLUTION

In November 2023, we transformed our Island Studio into the tequila bar “Por Amor by Don Julio.”
Over the course of five weeks more than 1,000 guests experienced a diverse program, authentic Mexican flair, the city’s best Palomas and nights made to last. The project successfully established us as Diageo’s 3rd space agency for Don Julio, turning a temporary venue into a lasting brand moment.