HIP HOP FESTIVAL
SEASON 2024 + 2025

Shaping the future of festivals for a brand in transition

THE CHALLENGE

Developing & managing the festival season 2024 for a brand that is re-imagining itself in the process.

THE SOLUTION

Be part of the change. We developed a flexible festival module that can be adapted to the changing Johnnie Walker brand. We built a modular home to impactful moments with cultural leaders, taste makers and the summer drink Johnnie Walker Black Peach.

Focusing on iconic brand elements, culturally relevant programming & brand collaborations and leaving space for individual and future creative decisions allows us to upgrade and celebrate again in 2025.

SAY HEY!