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Content production

Honoring the all time classic Casio watch

THE CHALLENGE

Over the years, we have shot several content projects for G-SHOCK. Rooted in subculture, sports, and street attitude. The challenge was to celebrate their iconic watches in a way that feels authentic, bold and culturally relevant, connecting heritage with modern energy.

THE SOLUTION

We traveled through the decades to honor the all time classic Casio watch. Blending nostalgia with modern storytelling. Along the way, we went bold, rough, raw, and real. Capturing the energy, authenticity and street attitude of G-SHOCK in every shot.

SAY HEY!