BERLIN TEQUILA
TAKEOVER
Don Julio Por Amor at Berlin Fashion Week & Berlinale
THE CHALLENGE
Establishing Don Julio Tequila as a partner of Berlins legendary creative scene, creating and shaping authentic experiences for taste makers, designers, vips, guests & press at and around Berlin Fashion Week & Berlinale 2024.
THE SOLUTION
„Creating with and for the people who live their lives by the same standards that Don Julio lives for their Tequila – with love and passion for excellence & creativity“.
As the leading agency of the project, we coordinated over 30 events, several partner-agencies, communications, brand- and artist- collaborations and Don Julio stakeholders to create an unescapable and undenying support for the culture, art and people behind it.
This strong momentum for the new campaign, sales-teams, earned & owned media. Led to over 40.000
Liquids on lips and high level outlet pouring deals, driving business, brand and culture hand in hand.
