The Trash Metal Project turned sustainability into a cultural statement. With the specially composed and performed song “Reduce. Reuse. Recycle.”, the message became an integral part of the festival experience and stayed with visitors long after the final performance.
In close collaboration with Leagas Delaney, we planned, designed, and delivered the activation concept, the container module, and the stage setup for the metal karaoke sessions, bringing the idea to life on site.

Together with YOUCOOK, we served the crowd on Heiligengeistfeld, brought extra fun with games, and kept artists and crew at Mojo Club and Uebel & Gefährlich energized with fresh, warm meals ready to enjoy.

The guiding idea of „PALOMA SECRETS“ offers a strong identification for both brands and a platform to create a visual and experiential identity that highlights the products, the drink and the experience. It also allowed us to adapt the ideas and concept for a variety of events and touchpoints from festivals to exclusive tastings, from online campaigns to immersive activations that offered deep connection with the brands and the product.

At the About You Pangea festival, we built the succesfull PALOMA SECRETS temple and gathered well over 1000 secrets from our guests. The PALOMA SECRETS tour exceeded expectations through collaborations with local music collectives, bringing paloma secrets to a highly relevant target audience.

We bring attention to the cause and opportunities to donate deposits to festivals in Germany, where we already saved over 100.000 deposit cans and donated the money to social causes. The next step: A greater communication strategy based on events, brand- and artist partnerships.

Be part of the change. We developed a flexible festival module that can be adapted to the changing Johnnie Walker brand. We built a modular home to impactful moments with cultural leaders, taste makers and the summer drink Johnnie Walker Black Peach.

Focusing on iconic brand elements, culturally relevant programming & brand collaborations and leaving space for individual and future creative decisions allows us to upgrade and celebrate again in 2025.