We traveled through the decades to honor the all time classic Casio watch. Blending nostalgia with modern storytelling. Along the way, we went bold, rough, raw, and real. Capturing the energy, authenticity and street attitude of G-SHOCK in every shot.

In November 2023, we transformed our Island Studio into the tequila bar “Por Amor by Don Julio.”
Over the course of five weeks more than 1,000 guests experienced a diverse program, authentic Mexican flair, the city’s best Palomas and nights made to last. The project successfully established us as Diageo’s 3rd space agency for Don Julio, turning a temporary venue into a lasting brand moment.

The guiding idea of „PALOMA SECRETS“ offers a strong identification for both brands and a platform to create a visual and experiential identity that highlights the products, the drink and the experience. It also allowed us to adapt the ideas and concept for a variety of events and touchpoints from festivals to exclusive tastings, from online campaigns to immersive activations that offered deep connection with the brands and the product.

At the About You Pangea festival, we built the succesfull PALOMA SECRETS temple and gathered well over 1000 secrets from our guests. The PALOMA SECRETS tour exceeded expectations through collaborations with local music collectives, bringing paloma secrets to a highly relevant target audience.

Be part of the change. We developed a flexible festival module that can be adapted to the changing Johnnie Walker brand. We built a modular home to impactful moments with cultural leaders, taste makers and the summer drink Johnnie Walker Black Peach.

Focusing on iconic brand elements, culturally relevant programming & brand collaborations and leaving space for individual and future creative decisions allows us to upgrade and celebrate again in 2025.

„Creating with and for the people who live their lives by the same standards that Don Julio lives for their Tequila – with love and passion for excellence & creativity“.

As the leading agency of the project, we coordinated over 30 events, several partner-agencies, communications, brand- and artist- collaborations and Don Julio stakeholders to create an unescapable and undenying support for the culture, art and people behind it.

This strong momentum for the new campaign, sales-teams, earned & owned media. Led to over 40.000
Liquids on lips and high level outlet pouring deals, driving business, brand and culture hand in hand.

Together with trusted production partners and freelance local support on the ground, we delivered a premium execution of global guidelines and added the necessary touch of local culture to accomplish best practice activations across Germany.