Logos Website_diageo

BERLIN BAR
CONVENT

Setting a new standard for premium experiences with diageo brands

THE CHALLENGE

Standing out at the world’s biggest bar fair with premium design, activations and communications for multiple Diageo brands while giving each brand its own distinct identity within a single connected space.

THE SOLUTION

We created the House of Diageo, a platform that combined the premium look & feel of Diageo as the host with individual brand worlds, designs and activations.

2024
Don Julio Tequila and The Singleton Whisky set the stage for premium, immersive experiences.

2025
building on that success, we returned with Johnnie Walker Black Ruby and The Singleton, elevating the platform even further.

Two years in a row, the House of Diageo became a showcase for creativity, quality, and unforgettable brand moments, proving the concept’s scalability and lasting impact.

SAY HEY!