HIP HOP FESTIVAL
SEASON 2024 + 2025

Shaping the future of festivals for a brand in transition

THE CHALLENGE

80 million euros worth of deposit bottles end up in the trash every year! Those who place their deposit bottles beside the bin show a gesture of solidarity toward the people who get through their daily lives With the help of these deposits.

THE SOLUTION

Be part of the change. We developed a flexible festival module that can be adapted to the changing Johnnie Walker brand. We built a modular home to impactful moments with cultural leaders, taste makers and the summer drink Johnnie Walker Black Peach.

Focusing on iconic brand elements, culturally relevant programming & brand collaborations and leaving space for individual and future creative decisions allows us to upgrade and celebrate again in 2025.