MERGING TWO BRANDS INTO ONE
MERGING TWO BRANDS INTO ONE
MERGING TWO BRANDS INTO ONE
MERGING TWO BRANDS INTO ONE
MERGING TWO BRANDS INTO ONE
MERGING TWO BRANDS INTO ONE
MERGING TWO BRANDS INTO ONE
MERGING TWO BRANDS INTO ONE
MERGING TWO BRANDS INTO ONE
MERGING TWO BRANDS INTO ONE
MERGING TWO BRANDS INTO ONE
MERGING TWO BRANDS INTO ONE
Bringing together two strong fitness brands was about far more than hosting a conference. The challenge was to create a moment that would merge clever fit and Basic-Fit into one shared brand identity. The conference needed to unite franchise partners and industry leaders, align everyone around a common vision for the future of fitnes and mark the transition from two brands to one while still leaving room for exchange, connection and inspiration.






















We designed a special annual get together conference that brought this to life. Around 320 guests came together to experience the merger of two brands. Through a thoughtfully curated program, open and inviting spaces, dedicated networking zones, coffee breaks and lunch sessions, we created an environment that encouraged dialogue, collaboration and community.
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